Above is a wonderful and ‘viral’ video from SesameStreet and their youtube channel. It illustrates some basic truths about marketing, both in content and in the form in which that content is distributed. As a media object, as hypertext, it is flexible – even plasticized. It can be copied, forwarded, resized, and updated from behind with new overlays. Layers upon layers of code can be added to it, and it have a specific address where it can be thought to exist – yet it also exists on countless other sites that have also embedded it on their pages as well – and with over four hundred thousand hits it can be said to be a successful video for the profile SesameStreet which uploaded it to youtube.

Domozych Media understands the nature of new media, and can help you integrate audio and video components within a greater structure. When you embed a video into your site, you may want it available on youtube… or vimeo, or viddler, or revver, or one of a number of other third-party sites depending on your audience… or you may want the video itself to be private and accessed only by customers who’ve paid for the video – as is the case with some online training products. Either way, we can build you that scaffolding for your online vision.

Building a web presence means modularity, focus, and preparation. A small business owner who knows precisely where they’re putting advertising and marketing energy can make a pretty good assessment of any given strategy.

By focusing on simplicity and compatibility, and building for the user (not the client! – read this report to learn why!) a web designer can take advantage of the existing social networks more efficiently, and can adapt to changing technology more readily. Twitter, Facebook, and Friendfeed now make up the primary focus of trends, and help one to think in terms of clouds and presence rather than sites and indexing traffic. While it says web design, graphic designers, hosting, Flash, database development, and marketing based in New York on the domain when you search us out online, we also have the critical approach to media that is necessary in our transmedia world.

Further Reading

• Online Persona Management and Internet Marketing
  With Facebook, FriendFeed, and Twitter we are seeing the beginnings of a real time web strategy for constant celebrity c...
• Embedding media across many platforms expands your online presence…
  Design team focuses on modular and scalable sites along with strategies for attaining high rankings for relevant, high-v...
• Online Social Optimization and Lifestream Toolsets
  I've written about when I started using Twitter, and my current list of Twitter profiles may seem excessive, but that's ...