Domozych Media » Optimization

Podcast: Why People Use Search Engine Optimization

wunruh — Tue, 08 Jun 2010 16:02:48 +0000

Learn about the three types of searchers! You can download this podcast directly or listen to it using the player below.

If you look at long-term strategic planning when you’re developing your website, you’ll want to listen to our podcast on why people use search engine optimization.

Andrew Domozych discusses the purpose behind understanding user behavior and Wes Unruh explains how we approach scalability in creating a website. We explain the reasons you might want a website, and the purpose behind search engine optimization.

This podcast is about ten minutes long and is work-safe.

Online Social Optimization

wunruh — Wed, 07 Apr 2010 11:01:50 +0000

Welcome to the first module in the Online Social Optimization course. This module is free to use, and you are welcome to share the tools and instructions as you see fit.

via Module 0: Your Basic Toolkit | Online Social Optimization.

What are the Requirements for a Well-Anchored Web Presence?

wunruh — Wed, 21 Oct 2009 15:01:51 +0000

I’ve written before about social profiles, both the benefits they provide, and the problematic nature of relying on a third-party for your internet presence. Social networking can provide you with valuable market research. It can also become a series of unconnected, forgotten, and abandoned profiles generating no real value but cluttering up your online reputation. I always suggest that social networks be evaluated closely before you invest the time it takes to join a network, and that you should never rely on a singe social network for all of your online promotional efforts.

Social profiles need to be attached to a space, a central hub you can update from the back end. Not only does this mean you shouldn’t rely on Myspace to be the only place where you promote your band, it also means you shouldn’t rely only on Ebay or Etsy to be the online shopping cart that powers your small business.

Social media is at its best when it is an open, not a closed system that provides measurable and real-time results across a decentralized network. While it is game-changing, it can also be corrosive to traditional marketing strategies. Having a web site you can update completely, archive, and restore from a back-up is a guarantee your presence won’t be washed away by the changing relationships people have with internet technology.

Your central hub also needs to be built on a framework where you can at edit and modify the content as you see fit.

Social media is a real-time space, and your online presence benefits tremendously by real-time responses. We structure your site in such a way that you can easily adapt your schedule to a few light online touches that draw ongoing attention from social networking hooked into your own content management system. And if you’re in the ‘Tech Valley’ here in the capitol district around Albany, Latham, Colonie, Troy, or Amsterdam, you know your website hosting questions can be answered in person, and we can show you how to anchor your existing social network profiles to your promotional efforts.

These anchor points need to be on your own domain name, and you should have email addresses tied to that domain name. We can help you do this easily, and show you how updating your approach to social networking increases your efficiency and productivity over time. Feel free to email us today if you’d like to learn more:

[contact-form-7]

Online Social Optimization and Lifestream Toolsets

wunruh — Wed, 11 Mar 2009 15:15:38 +0000

I’ve written about when I started using Twitter, and my current list of Twitter profiles may seem excessive, but that’s only the start of my digital footprint. The purpose behind the different profiles becomes more evident as you see the way it is tied into my FriendFeed and Tumblr profiles, and I’ve even developed a wordpress site designed to capture and recombine all these feeds into an auto-posting system so anyone who wants can track my personal shadow as my attention moves through this digital space. I’ve done this for a number of other clients as well, and I’ve found that this background layer of constant updates has helped sculpt their online presence over time, organically generating a significant body of associated data around their online identities.

Tac Anderson calls this ‘Being a Social Media Ninja’ and his blog post explains how he set up this very same approach for Microsoft Store, although he relies on Posterous as the primary lifestream hub for Microsoft rather than a private wordpress install. What’s most important, though, is that you find a way to approach a lifestream that is best for you and that incorporates the keyword phrases, the social media, and the organic reputation structure you want to associate yourself, your company, and your brand with over time.

Online social optimization is something I’ve been studying for years, beginning with a grounding in early social issues that arose from email and chat rooms and progressing into a life-long study of memetics and belief patterns in social bodies that form both online and off. Socially optimized behaviors manifest in many, many different ways. Today’s digitally enhanced social body can perform intricate social action with a remarkably low-level entry point into the group’s organizing network. The implications of this are far-reaching, and over time the transformation this has had on social issues and a philosophy of governance will become more apparent.

My focus has been on understanding the reasons why one tool is chosen over another, and what trends can be anticipated over time. Working closely with Andrew here at Domozych Media has allowed me to find ways to maximize this knowledge base and adapt it to real world branding concerns. Social media is easily the most powerful direct response mechanism ever conceived, and properly used it will invigorate companies, political campaigns, even the entertainment industry. I began by working closely with musicians, artists, theatre troupes, and independent film producers, and that ongoing collaboration led Edward Wilson and I to write ‘The Art of Memetics,’ a DIY guide to effective word of mouth marketing using social networks both online and off.

The experience of self-publishing and distributing this book led to the formulation of an approach to marketing I labeled ‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO. The principle is simple – each of these three fields overlaps the next, and by approaching each situation through a holistic, top-down view rather than the more narrow adherence to one methodology over another, a more successful organic structure can be built for longer-lasting results and greater communicative reach throughout society.

Using lifestream technologies online is one of the trends I predicted early on, and the development of these mashups of social networks, social media, and status update trackers has exploded over the last few months. Friendfeed, Posterous, and Tumblr are three great examples of this kind of lifestream application, although we’re now seeing more and more social networks incorporating lifestreams into their own networking features. We are skilled at web development which incorporates this kind of technology to best position you in your respective field.

If you’d like to learn more, feel free to contact us with the form below:

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Domozych Media » Optimization

Podcast: Why People Use Search Engine Optimization

Further Reading

Online Social Optimization

Further Reading

What are the Requirements for a Well-Anchored Web Presence?

Further Reading

Online Social Optimization and Lifestream Toolsets

Further Reading