Here, you can see an image imported from Flickr, embedded in this blog.  In Matt Mason’s book The Pirate’s Dilemma, freely available to read online here, Matt sets forth a principle on p. 168 where he states – let your audience create new identities and distinguish themselves.  Enabling that ability in your audience, and in your business, creates a new social space where your audience can embolden your brand over time.  Musicians who have mastered this create huge followings, educators and experts can generate transformation in society (simply look at the growth of TED, both on their own space, and their massive youtube following).

The right website can change your world.  Designing a structure for effective business marketing, with landing page, squeeze pages, effective home pages that index in the search engines and are found by searchers in your area can revitalize your business.  Your web site is your face to the world.  We can create many different paths for others to follow back to you.  Using Flickr to store images is only one way to take advantage of all the internet has to offer.

And let’s not forget Twitter.  Twitter is the RSS feed people actually read.  Not only that, but it can become much more, from a place to advertise new positions available to qualified applicants (a great employment agency tool) to an update feed announcing special events and historical dates of religious significance as many churches and synagogues online have begun to do.  Twitter and online social networking is essential to driving inbound, search-based traffic to any online site.

Further Reading

• Online Persona Management and Internet Marketing
  With Facebook, FriendFeed, and Twitter we are seeing the beginnings of a real time web strategy for constant celebrity c...
• Watch Sesame Street – Mad Men – Youtube Clip
  While it says web design, graphic designers, hosting, Flash, database development, and marketing based in New York on th...
• Online Social Optimization and Lifestream Toolsets
  I've written about when I started using Twitter, and my current list of Twitter profiles may seem excessive, but that's ...