Learn about the three types of searchers! You can download this podcast directly or listen to it using the player below. If you look at long-term strategic planning when you’re developing your website, you’ll want to listen to our podcast on why people use search engine optimization. Andrew Domozych discusses the purpose behind understanding user [...]
Category Archives: Internet Marketing
Branding, Identity & Logo Design Explained
There has been some recent discussion on the web about this topic, about your logo not being your brand. Although this may be true, I haven’t seen any clarification of the differences between ‘brand’, ‘identity’ and ‘logo’. I wish to rectify this. What is brand? – The perceived emotional corporate image as a whole. What [...]
How To Use Social Media To Market Major Events: 3 Case Studies
Apparently in 2008 there was a shrinkage of minus 5% in trade show events, in 2009 it was a little worse with a drop of minus 22%. That being the case, the need to be creative and use efficient marketing methods and strategies has become paramount. The use of social media marketing that doesn’t cost [...]
NO!SPEC » Why Speculation Hurts
Speculative design work is an attempt to force inspiration without the benefit of experience. None of the designers are allowed the opportunity to get to know you and your business. They aren’t allowed the time to examine your market and industry. They simply lack the necessary data too allow them to make good, informed decisions [...]
25 Mind Blowing Social Media Infographics
With the complexity and explosive growth of social media over the last few years, it’s not hard to see why so many have looked to express this information in a visually appealing manner – not to mention the benefits they provide when putting on a group presentation. The following 25 social media infographics have been [...]
