Here at Domozych Media we understand that building web sites is more than just designing a beautiful web page. Web sites are information humans find interesting and a space for search engines indexing the content itself, creating a semantic map of relevance for potential searchers.
At the same time, a website should bring the real world branding image in line with the larger web presence. Creating content that will attract traffic and links can take time, and often there is something of a sandbox effect that is overlayed across new domains by the search engines until they’ve determined the site’s value against the backdrop of the internet as a whole.
When you contact us, we’ll begin by discussing with you what your needs are–do you want to offer services, sell products, or simply create an informative site highlighting your business? If you are an artist, are you wanting a digital portfolio space you can easily update? If you are a musician, perhaps you’d like to sell .mp3s and ringtones, or have a calendar where you can update performance dates.
No matter what your needs, we can identify the most likely search terms people will use to find your information, then work the content and the layout of your site around specific keyword phrases that align with those terms. There are a number of ways to do this, and I have years of experience in efficiently and precisely identifying what people are searching for in any given keyword sector. The content is as important as the form and function if your site is going to be seen by the people who are searching for what you have to offer, which is why Andrew and I work together on each aspect of any given project.
Once the competitive keyword analysis is complete, I provide Andrew with a map of the most valuable terms which he uses to structure the site itself. From there, I work with him to find the best configuration of unique text that emphasizes your services, products, and information. This information architecture underlies the site from the very beginning, so as you grow you know you’re organically adding to a semantically relevant backbone in a direction that won’t decrease your relevance over time.
Also, the competitive analysis will show exactly what your competitors online are doing, and often will reveal points of differentiation where you can leverage your unique strengths against their existing sites. Obviously, this blog piece can only deal with the more abstract nature of keyword analysis, and every site design will be different, but some very basic principles are universal. If you’d like to know more about the research and optimization aspects of website design, web presence, and social media in general, my longer report entitled ‘Quaint Media and Today’s Memetic Ecology’ is available to read for free and you can contact us directly using the form below:
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