I’ve written about when I started using Twitter, and my current list of Twitter profiles may seem excessive, but that’s only the start of my digital footprint.  The purpose behind the different profiles becomes more evident as you see the way it is tied into my FriendFeed and Tumblr profiles, and I’ve even developed a wordpress site designed to capture and recombine all these feeds into an auto-posting system so anyone who wants can track my personal shadow as my attention moves through this digital space.  I’ve done this for a number of other clients as well, and I’ve found that this background layer of constant updates has helped sculpt their online presence over time, organically generating a significant body of associated data around their online identities.

Tac Anderson calls this ‘Being a Social Media Ninja’ and his blog post explains how he set up this very same approach for Microsoft Store, although he relies on Posterous as the primary lifestream hub for Microsoft rather than a private wordpress install.  What’s most important, though, is that you find a way to approach a lifestream that is best for you and that incorporates the keyword phrases, the social media, and the organic reputation structure you want to associate yourself, your company, and your brand with over time.

Online social optimization is something I’ve been studying for years, beginning with a grounding in early social issues that arose from email and chat rooms and progressing into a life-long study of memetics and belief patterns in social bodies that form both online and off.  Socially optimized behaviors manifest in many, many different ways.  Today’s digitally enhanced social body can perform intricate social action with a remarkably low-level entry point into the group’s organizing network.  The implications of this are far-reaching, and over time the transformation this has had on social issues and a philosophy of governance will become more apparent.

My focus has been on understanding the reasons why one tool is chosen over another, and what trends can be anticipated over time.  Working closely with Andrew here at Domozych Media has allowed me to find ways to maximize this knowledge base and adapt it to real world branding concerns.  Social media is easily the most powerful direct response mechanism ever conceived, and properly used it will invigorate companies, political campaigns, even the entertainment industry.  I began by working closely with musicians, artists, theatre troupes, and independent film producers, and that ongoing collaboration led Edward Wilson and I to write ‘The Art of Memetics,’ a DIY guide to effective word of mouth marketing using social networks both online and off.

The experience of self-publishing and distributing this book led to the formulation of an approach to marketing I labeled ‘OSO’ – or ‘Online Social Optimization’ – which encompasses three interrelated fields, online reputation management or ORM, search engine optimization or SEO, and social media optimization or SMO.  The principle is simple – each of these three fields overlaps the next, and by approaching each situation through a holistic, top-down view rather than the more narrow adherence to one methodology over another, a more successful organic structure can be built for longer-lasting results and greater communicative reach throughout society.

Using lifestream technologies online is one of the trends I predicted early on, and the development of these mashups of social networks, social media, and status update trackers has exploded over the last few months.  Friendfeed, Posterous, and Tumblr are three great examples of this kind of lifestream application, although we’re now seeing more and more social networks incorporating lifestreams into their own networking features.  We are skilled at web development which incorporates this kind of technology to best position you in your respective field.

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Further Reading

• November 8, 2009 -- Online Persona Management and Internet Marketing
  With Facebook, FriendFeed, and Twitter we are seeing the beginnings of a real time web strategy for constant celebrity c...
• November 4, 2009 -- Social Media Strategy for Your Website and Presence
  Previously we highlighted a list of 67 different social networking sites, and today I want to examine how social media s...
• March 5, 2009 -- 67 Social Media Networking Sites Other than Google #Buzz
  Usually when I bring up social networking, people respond with 'oh yeah, I think I have a facebook' or 'I've got a myspa...