We survey keywords connected with your site to find ways to connect you with those who are actively searching for your products or services. So it was with great interest I read the article ‘The Myth of Great Search Engine Results’ by Danny Sullivan posted on Search Engine Land. Search engines are themselves always evolving, and the strategies involved with reaching a searching audience change as well. Staying on top of the latest research and implementing a web design structure that is flexible enough to adapt to new approaches is our passion.

Currently we are developing a comprehensive research brief for a client which includes country-specific analysis of keywords and related communities related to the site itself. This kind of groundwork often suggests a site structure, reflecting in the layout the actual information needs of the research audience that will access this site. Another way is highlighted in the article above, where Danny takes on Bing, Yahoo, and Google’s results for the term Search Term Research and evaluates their results. Remember, as he points out, the search engines still have a long way to go before they’re perfect.

This leaves a lot of room for specialization and growth. Organic search engine results grow over time. Knowing where search engines are going to look is only half the battle – we can also prepare and present sitemaps to the search engines themselves once the site is constructed, further engaging with the search engine technology.

What we do with search term research may appear complicated, and the list of tools for search term research itself can be somewhat daunting, at least at first glance.

I’ve written elsewhere about the problem of metrics in social media but with keywords we can see precisely how many people, on average, are conducting searches.  Keyword research does not carry with it the same ambiguity about numbers that social media experts must struggle with, instead a comprehensive survey can be made of precisely what has been searched for and said about a given keyword in exhaustive detail. This research can provide a precise map within which your message can be placed. Information retrieval is a social issue, and the internet is a series of nested, interlocking file sharing networks. With the right search term research you can be sure you’re maximizing your exposure across the net.

Our comprehensive brief may highlight opportunities for communication around your keyword. This process often shows areas of competition and trends that otherwise slip by unnoticed. One such tool is the Google Keyword Tool that suggests related keywords, an excellent way to creatively assess a specific topic. If search term research is a new concept to you, may we suggest you might take a few minutes researching terms related to your interest, and see if you can picture how this semantic mapping might help in your unique situation?

You can always email us directly with your web design and internet marketing questions using the form below.

Further Reading

• November 4, 2009 -- Social Media Strategy for Your Website and Presence
  Previously we highlighted a list of 67 different social networking sites, and today I want to examine how social media s...
• November 3, 2009 -- Website Design and Competitive Keyword Analysis
  Here at Domozych Media we understand that building web sites is more than just designing a beautiful web page. Web sites...
• March 8, 2009 -- Podcast: Why People Use Search Engine Optimization
  Learn about the three types of searchers! You can download this podcast directly or listen to it using the player below....