Apparently in 2008 there was a shrinkage of minus 5% in trade show events, in 2009 it was a little worse with a drop of minus 22%. That being the case, the need to be creative and use efficient marketing methods and strategies has become paramount. The use of social media marketing that doesn’t cost much except a lot of time and commitment can be a very effective channel to promote an event. The great advantage of social media is encased in a phrase that I rather like…..”Social Media allows content to be set free”. If you have interesting content and you allow it to be free on the channels, and in the communities that are appropriate and relevant, then it can be surprising how far that message will travel in the low friction, highly leveraged universe of social media. So here are 3 diverse case studies.
via How To Use Social Media To Market Major Events: 3 Case Studies « Jeffbullas’s Blog.
